Play Well Together With Co-op Management
Occasionally, it makes sense to share the financial burden of marketing efforts across multiple locations. Co-ops can be tricky to navigate because ensuring that every participant believes they’re getting a more-than-fair share of the marketing spend is critical to the success of the whole.
Mad Genius works with companies to develop co-op advertising programs that meet compliance and oversight requirements and carefully track your budget. We’ve been managing advertising co-ops for years, and we love helping co-op campaigns thrive.
