Creative Social Media Content
Should a brand use social media? Which platforms? How? When? Should content strategies revolve around KPIs? Whether it’s audience/brand alignment, brand relevance, conversation leading, community building or just, like, saying hello, the right content at the right moment can turn the tide for any brand. Video content, graphic content, or just good old copy content: Mad Genius collaborates with our clients across the board to ensure what they put out communicates the right message at the right time on the right channel(s) to meet your unique needs.
The Social Media Hats We Wear
Social media is one of the places where we get to put our stats hats on and get all data-driven. Who are we targeting? Which social media platforms do they use? What does the data say? Those numbers don’t lie, no matter how much you pay them to. And with those numbers, we can deploy hyper-targeted marketing that reaches who you want when you want. This means you never spend money on blind stabs in the dark.
Then we put our wordsmith hats back on (think Gandalf: you know, pointy hat, tremendous power), and we tailor the message to the medium. Twitter (or are people calling it “X” now?) is not TikTok. TikTok is not LinkedIn. LinkedIn is not Facebook (or are people calling it “Meta” now?). The differences matter. We understand them. We get them right.
