A Creative Pathway: Campaign Development
If our creative team had a favorite thing to do, campaign development would be it: a singular message, communicated across multiple marketing channels, motivating the client's audience(s) into action.
A client’s needs often have more than one viable solution. But which is the right one? The best one? The campaign development process allows us to game out multiple directions, while campaign boards allow us to create visual approximations of the final result so your team and our team can decide together which puzzle pieces fit best. It’s like a puzzle party. Now you start putting the edge pieces together, and we’ll look for the ones that fell off the coffee table.
