What Is Brand Strategy?
Brands cannot control what people think about them. That’s a fact. Mad Genius can, however, control the way brands present themselves to the public, directly impacting public perceptions. That's why we work with our clients to review everything they say, how they say it, and where they say it. More than that, we do the hard labor of understanding exactly who you want to reach and what will best speak to their hearts and minds. Put it all together, and we may not be able to control what other people think, but we can influence it with clear strategy and flawless execution.
Brand Strategy in Action
Say you’re a college looking to increase online enrollment. You know there’s an increasing demand. You know your competitors’ numbers are climbing, but yours are stagnant. Why? It could be any number of factors. It might be your messaging. Is it of the moment? Covid and remote work have changed the narrative about what school and work experience can look like, and the right copy will echo that narrative in strategic ways. Is it the right tone? Does it reassure first-year students that online education is just as good as traditional, without saying so directly? Does it tell single moms, “You can balance your full-time job, parenting, and your education” without mentioning work or kids at all? Do your graphics tell a story that not only compliments your copy, but that tells those parts of the story we want unsaid but not unheard? Have you delivered all of this to the right audience through the most effective channels?
Brand Strategy at Mad Genius
We get brand strategy right because we know which questions to ask. Just as important, we know how to answer them in our graphic design, our campaign development, our copywriting, and our social media campaigns.
