University of Southern Mississippi
Inspiring Donors to Give by Tapping Into Pride & Prestige
Since 1910, the University of Southern Mississippi (USM) has been an elite campus of research and achievement. Unfortunately, accolades aren’t enough to stay at the forefront of academic excellence—donations are essential.
The Goals
- Develop a “uniquely Southern Miss” capital fundraising campaign
- Invoke an emotional response that motivates giving
- Utilize celebrity assets who have pledged involvement
The Process
Nurturing Something to Soar
Mad Genius leveraged our campaign board process, inviting our team to spill their best (and less than best) ideas all over the office. We made those thoughts presentable, and worked with USM to craft them into a prestigious, compelling campaign.
The Services
How Mad Genius Helped the Golden Eagles Ascend
Client Testimonial
“In 2022, USM launched the most ambitious fundraising campaign in university history. Mad Genius is a great creative partner to the USM Foundation, and we know much of our successes are due to their great work.”