Southern AgCredit
Getting to Know the Lender Behind the Farmers
Southern AgCredit struggled with brand awareness in key geographic areas, despite decades of service. Mad Genius helped them get past their modesty.
The Goals
- Increase awareness of the brand
- Increasing website traffic to targeted landing pages
The Process
Toiling in the Soil
Mad Genius did a deep dive into Southern AgCredit’s customer journey, with a special focus on the sales cycle. Any bumps in the road were smoothed over, and we did everything we could to make it a shorter trip.
The Services
How Mad Genius Made Farm Financing Famous
The Results
- 27 percent increase in total traffic.
- 64 percent increase in traffic to their specific services line.
- 54.91 percent increase in loan inquiries.
Client Testimonial
“Mad Genius was instrumental in Southern AgCredit’s strategic pivot to our customer journey, and in developing the assets that aided in that journey. They’re excellent strategic partners at every step.”