Explore Ridgeland
Rebranding the City Without “a One Thing”
We passionately branded, got creative with, and produced assets for, a place for passionate people.
The Goals
- Uncover why people should and do come to Ridgeland
- Recreate Visit Ridgeland with an honest, modern aesthetic
- Develop a library of photo and video assets
The Process
Building an Infrastructure
Mad Genius met with Ridgeland Tourism stakeholders to partake in a Brand Fusion workshop. It was here that we found out why people come to Ridgeland: to explore their passions. Outdoor enthusiasts, spa-loving shopaholics, and foodies for fine dining all revel in Ridgeland. So, we captured it and packaged it up in a way that each group could enjoy.
The Services
How Mad Genius Made It a Beautiful Day in the Neighborhood
Client Testimonial
“When Visit Ridgeland began the search for a creative partner to rebrand our destination, we knew that experience, knowledge, and quality were three essential keys to our success, but we got so much more. Simply stated, they nailed it!”