Ergon
How Many Injuries Are Acceptable at Work? None.
Mad Genius was tasked with re-reminding 3,000+ employees to use safety precautions and recognize the consequences of being unsafe.
The Goals
- Establish a bold, authoritative safety campaign, different from what the target audience is used to
- Maintain a focus on safety, for Ergon employees and terminal visitors
- Reveal a series of guerilla-style messaging solutions to maintain conscious safety awareness on a day-to-day basis.
The Process
Zero Surprises. Zero Mistakes.
How do you get employees excited and engaged about being careful? Enter Mad Genius and Target: Zero—a workplace safety engagement campaign designed to unify Ergon’s team around the goal of zero accidents with bold design and even bolder placement.
The Services
How Mad Genius Safety's the Day
Client Testimonial
“Mad Genius was a critical part of the success of maintaining our culture of safety at Ergon. They helped us think about solutions in nontraditional ways that directly led to our people being safer.”